This paper tries to explain the author's own curious and bothersome failure to see. About ten years ago, he lived in a small apartment in Tel Aviv, Israel just a few minutes walking distance from the beach. The short road from his apartment went up a small hill and through a laid-back park filled with tourists, local families, surfers, dog owners and more. He visited the park very often, at certain times even every day. It was and still is one of his favorite places to visit. But, besides the sea, the visitors and the nearby luxurious Hilton hotel, he was completely blind to another site that was in the park: an old Palestinian cemetery. In this paper, he searches the reasons for his failure to see what was literally right in front of his eyes and the mental and political mechanisms that enabled both his blindness and eventually his clearer sight. Specific attention is given to problematizing the role of ideology in affecting one's vision and registration of objects.