Over a number of years, universities have needed to become more adept at managing change as internal and external factors affect their longer term financial sustainability. That sustainability is, for many institutions, closely linked to how straightforward (or otherwise) it is to recruit student numbers of the right quality from often diverse markets. However, the scale of a university's financial challenge is not always enough on its own to dictate how bravely an institution drives its change agenda, nor the "nature" and "pace" of change.