Strategic planning and quality management have been developed independently of each other, but they meet in practice in many kinds of organisations. Strategic planning and quality assurance integrate different aspects of higher education institutions (HEIs) to ensure high-quality educational outcomes. This paper investigates the role of these two approaches in the Bologna Process and how they fit together in the development of HEIs. First, it describes the objectives of the Bologna Process and introduces the Turku University of Applied Sciences (TUAS). The strategic approach to management and quality assurance are then compared, and the responsibilities of the groups and institutions involved in strategic planning and quality assurance are presented. This article summarises and discusses its conclusions. (Contains 2 figures.)