Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

Managing universities "is" different from managing in most other sorts of organisation. In this article, the author shows why this claim is more than just special pleading, and how it relates to the particular form of the organisation. Appreciating their integrative aspects helps people to understand some of the difficulties that they regularly…