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Direct linkTemple, Paul – Perspectives: Policy and Practice in Higher Education, 2011
Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…
Descriptors: Higher Education, Student Recruitment, Institutional Characteristics, Credentials
