The University of Huddersfield presents a key case study of the transformation of its Archives Service, using the newly-developed Staff/Space/Collections dependency model for archives and the lessons of the UK's Customer Service Excellence (CSE) scheme in order to examine and illustrate service development. Heritage Lottery Fund (HLF) and University funding has created new spaces for the audiences and collections of the future, including innovative technology on site to showcase and to explore digitized and digital material. Changes in collecting and collections management and new staff skillsets are developing to meet the needs of the audiences identified through extensive collections-based consultation.