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O'Sullivan, Carmel; Partridge, Helen – New Review of Academic Librarianship, 2016
Strategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed…
Descriptors: Organizational Change, Communication Strategies, Case Studies, Strategic Planning