Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Before beginning assessment programs, institutions should carefully examine the literature on assessment practice, including the experiences of other institutions. Sources on assessment and a list of representative assessment programs are presented. (MLW)

Information about materials on environmental scanning is offered. Suggestions about sources of data for scanning are provided, organized into six facets of the environment: demographic, economic, political, organizational, technological, and social-cultural. (MLW)

The general research question is discussed: to what extent are current policies and practices of allocating costs to various parties just, effective, and efficient in producing the individual and social benefits of higher education? Several more specific questions on pricing are outlined, and relevant literature and organizational resources are…

Additional readings concerning the two themes of (1) organizational effectiveness as a consequence of managerial action and (2) assessment of services seen as assessment of staff are presented. Sources on staff renewal as a form of staff evaluation are highlighted. (MSE)

Some of the most commonly available and widely used tests and questionnaires relevant to campus assessment programs in subject areas, attitudes and satisfaction of students and former students, and other outcomes areas are listed. (MSE)

Sources of information on the topic of academic planning are presented. (Author/MLW)

Lessons and strategies for the institutional researcher dealing with faculty reduction are reviewed: developing a database; defining circumstances necessary for retrenchment; developing policies regarding participation and program discontinuance; examining alternatives; reviewing role and mission statements, legal standards and procedures;…

Trends and issues in program evaluation are reviewed, with attention given to the role of the institutional research staff, state agencies, and accrediting agencies. Recommendations are made for future action, including establishing a new social contract between academe and government, and developing better evaluation tools. Sources of information…

Evidence suggests that the enhancement of faculty performance and vitality is possible if the unique individual characteristics of students and faculty are acknowledged in institutional planning and allocation efforts, and if the consequences of the interactive processes between the student, the faculty, and their institutions are heeded. (MLW)

The components of a complete and effective marketing plan for higher education institutions are summarized. It is suggested that a marketing plan embrace all elements of the total marketing concept, and include curriculum evaluation, a retention program, and a scheme for evaluating the strategy's effectiveness. A bibliography is included.…

Alumni research does not yet have its own body of literature and resources. Readings are selected from related areas, such as fundraising, marketing, survey research, and other resource books. (MLW)

Demographics and trends most relevant to further analysis of the faculty marketplace are highlighted in an annotated bibliography of books, articles, periodic reports, research projects, and databases. (Author/MSE)

An annotated list cites reports, books, and other resources for institutional research into campus diversity. It includes studies undertaken by individual institutions, often including assessment instruments, organizational resources, books and articles, and electronic mail lists. (MSE)

A number of important resources on current and historical issues in intercollegiate athletics are identified including independent, government, and association publications and source addresses. A 24-item annotated bibliography of articles on the student-athlete is presented. (MSE)