A new model for college fact books is proposed, to create a new generation of institutional research reports that offer more comparative and unit- or topic-specific information, with illustrations, that would be useful for current decision-making needs. (MSE)

The college or university fact book may be the single most important document it publishes, indicating that the institution is open to scrutiny by its many constituents, providing data concerning institutional mission and effectiveness, providing a basis for internal and external evaluation, and reflecting the institution's success or failure in…

An overview of college guidebooks examines their origins, development, types, impact on both consumers and colleges, and current trends and future prospects. It is argued that publishers will gain credibility by standardizing data collection and reporting formats and by no longer trying to rank colleges on criteria that change annually and fail to…

The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide…

Examination of popular publications that rate and rank collegiate undergraduate education reveals several methodological concerns. The challenges for consumers and researchers are to know what shortcomings exist in these ratings, what impact the shortcomings have on the rankings, and what methodological changes might improve the evaluations.…

It is argued that research testing the reliability and validity of college and university reputational studies should be conducted, a concern not raised by consumers and publishers. Two studies of "America's Best Colleges," published by "U.S. News and World Report," raise questions about the guide's validity and suggest that…

Response of colleges and universities to surveys from publishers of college guides and popular newsstand magazines is discussed, and considerations in developing a standard survey response are explored. These include the advantages and limitations of standardized information formats, how much of the information reaches prospective students, how…

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…