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Direct linkHendriks, Berna; van Meurs, Frank; van der Meij, Els – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2015
Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…
Descriptors: Foreign Countries, Dialects, Pronunciation, Advertising
