This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many…

Evaluative reactions to language stimuli are presumably dynamic events, constantly changing through time as the signal unfolds, yet the tools we usually use to capture these reactions provide us with only a snapshot of this process by recording reactions at a single point in time. This paper outlines and evaluates a new methodology which employs…

In order to achieve full native-like competence in a second language, speakers must also acquire sociolinguistic awareness in that language. This paper reports the results of a study investigating the acquisition of sociolinguistic awareness among immigrant Polish adolescents learning English in the UK. This paper asks whether Polish-born…