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Download full textWilson, Holt; Neeley, Concha; Niedzwiecki, Kelly – Journal of Instructional Pedagogies, 2009
This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…
Descriptors: Marketing, Educational Research, Teaching Methods, Course Content
