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Download full textGeissler, Gary L. – Journal of Instructional Pedagogies, 2015
The skillset that students acquire during college is not always well-aligned and/or well-developed relative to the skills needed to be successful in the business world. Employers have complained for many years that graduating students often lack adequate critical thinking and communication skills, in particular. In the marketing field (and other…
Descriptors: Teaching Methods, Creativity, Critical Thinking, Marketing
