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Direct linkTang, Yingying; Ding, Huiling – Journal of Technical Writing and Communication, 2023
This study examines the content strategies of 12 Chinese universities' international websites. Going beyond the Hofstede--Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and…
Descriptors: Foreign Countries, Web Sites, Intercultural Communication, Universities
Bokor, Michael Jarvis Kwadzo – Journal of Technical Writing and Communication, 2011
This article explores how the English language contributes to cross-boundary communication failure and establishes that there is an "English language problem" that has not been adequately addressed in preparing United States native English-speaking students for international technical communication tasks. For example, U.S. technical communication…
Descriptors: Technical Writing, Audience Analysis, Computer Software, Guides
