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ERIC Number: EJ975877
Record Type: Journal
Publication Date: 2012
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0047-2816
EISSN: N/A
The Active Reader: What Is Active?
van Woerkum, Cees
Journal of Technical Writing and Communication, v42 n3 p265-277 2012
How writers can adapt to their readers is an important issue in effective communication strategies, and certainly crucial in the case of functional texts. Therefore, it is necessary to look at how readers are constructed as partners in a communication co-production. This article explores the concept of the "active reader," which is getting more and more attention nowadays. Its main aim is to present a typology of what this active readership means, in the phases before actual reading, in the reading phase, and in the after-reading phase. The elements of this typology are subsequently explicated. The article concludes with recommendations for writers who wish to use the concept of the active reader as a guideline.
Baywood Publishing Company, Inc. 26 Austin Avenue, P.O. Box 337, Amityville, NY 11701. Tel: 800-638-7819; Tel: 631-691-1270; Fax: 631-691-1770; e-mail: info@baywood.com; Web site: http://baywood.com/journals/default.asp
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A