Advocacy is a complex set of applications that applies knowledge of human behavior in the social environment to promote the rights of others. The purpose of this study was to explore the usefulness of student-created public service announcements (PSAs) to help BSW students learn cause-based advocacy. Our results suggest that assigning a PSA project supports competencies in cause-based advocacy, professional identity development social work, critical thinking, engagement with research-informed practice, and capacity to respond to contexts.