This study explored the perspectives of 350 California superintendents from various-sized school districts in relation to their ability to support student learning while addressing the numerous and complex personnel, social, and economic challenges faced by schools. Specifically, this study investigated the attitudes and opinions of district…

Technological advances have revolutionized the communication patterns and behaviors of district leaders. In this information-based society, the ability of the leader to select the form of communication most appropriate to the context and situation qualifies his or her effectiveness at communication. The findings emerging from this study highlight…

Michigan's intermediate school districts were created by constitutional convention in 1962. Between their inception and 2000, few units of government were less visible and less understood. This article chronicles the emergence of one intermediate school district as an aggressive force for change in education and a locus of activity for community…

This article is an extension to Kowalski's (2005) identification of possible lines of scholarly inquiry into themes related to schools and public relations. The article first cites professional accreditation standards for educational leaders as significant factors in providing a framework for increased scholarly inquiry. It then summarizes the…

This mixed methods study focuses on communication between teachers and parents in primary and secondary schools in northeast Texas. Based on data from surveys in 11 districts, received from 230 teachers and 171 parents, this study found statistically significant differences between teachers' and parents' perceptions of the classroom teacher's…

Drawing from state administrative data and surveys of superintendents in Ohio, this mixed methods study examined factors associated with voters' approval of local school levies. Utilizing binomial logistic regression, this study found that new levies and poverty rates were significantly associated with a decrease in the likelihood of passage.…

The context for this study involves the intersection between a community's increasing expectation for hiring highly qualified classroom teachers and its increasing expectation for access and involvement in public schools. The current investigation attempted to identify community members' perceptions of the primary factors that influence their…

This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

A concern of the public and of local school districts is that of staffing well-qualified teachers for the education of America's youth. Staffing, however, is a multistage process that involves attracting a viable candidate pool and retraining those selected. To determine if attraction and retention are sequential or related administrative…

Standards-based student achievement scores are used to assess the effectiveness of public education and to have important implications regarding school public relations and human resource practices. Often overlooked is that these scores may be moderated by the characteristics of students, the qualifications of principals, and the restraints…

An unprecedented increase in students' personal technology use presents a new area for study within the educational leadership and administration field. Cellular phones, video posting websites, and online social networking destinations empower students to create and distribute school-related images and stories. Student-developed media content can…

Each year in the United States, millions of students experience suspension from public schools (Mendez & Knoff, 2003). Community service programs provide one means to address the school suspension problem. These initiatives are characterized by volunteer service placements within community nonprofit organizations for skill and personal…

This article examines how the political structure of school elections contributes to leadership perspectives related to school-community engagement. Interview data from school superintendents, school board presidents, and city mayors across four cities and two election types were analyzed to determine if differences in school election structure…

This research investigates the openness that teachers and principals have to change--specifically, the openness of the faculty to community pressure for change. Three dimensions of change are examined (teacher, principal, and community), as well as four aspects of organizational climate (institutional vulnerability, collegial leadership,…

Many professional organizations exist within the broad field of education. Membership in these organizations is not particularly selective, with qualifications being tied primarily to job status and title; as such, membership is often taken for granted. Yet members and the general public expect these organizations to have formally adopted codes of…