This exploratory article relies on qualitative data generated from observations and focus group interviews to investigate what motivates citizens to vote in school board elections and how they choose among candidates. Our review of literature suggests that capture theory, dissatisfaction theory, retrospective voting, partisanship, issue voting, character voting, and sociological theories of voting might be useful in better understanding voting behavior in school board elections. We conclude that the greatest potential for theoretical development is found in a sociological approach: According to our data, voters care most about candidate character and seek this information through social networks. We also suggest several areas for future research related to deepening our understanding of school board elections.