The need for greater accountability in school counseling practice is widely accepted within the profession. However, there are obstacles to making accountability efforts common practice among all school counselors. The Support Personnel Accountability Report Card (SPARC) is a tool that can be used to encourage and support these efforts. In this study, 146 SPARC participants were surveyed to determine the impact of their participation in the SPARC application process. Results indicate that participation led to an increased use of student outcomes data for program improvement, increased awareness about student support programs among stakeholders, and increased action research activities. (Contains 2 tables.)