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Direct linkTong, Ho Kin; Cheung, Lin Hong – Journal of Multilingual and Multicultural Development, 2011
This paper attempts to define cultural globalisation and cultural glocalisation in terms of cultural identity (CI) and language. Homogenisation, heterogenisation and glocalisation are three possible ways to face the challenge of cultural globalisation but glocalisation may be the most realistic solution as it seems to be the way to a better…
Descriptors: Multilingualism, Quality of Life, Foreign Countries, Mandarin Chinese
