Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…

This critical, theoretical paper conceptualizes what determines an ethics for youth media production. Through discussions of media literacy, identity, and multimodality, I attempt to shift the question away from "What are the ethical ways in which youth use media?" toward the question "What are the ethics we have created as media literacy…