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Chen, Yvonnes; Porter, Kathleen J.; You, Wen; Estabrooks, Paul; Zoellner, Jamie M. – Journal of Media Literacy Education, 2020
Although excessive sugar-sweetened beverages (SSB) intake is linked to numerous adverse health consequences, media literacy interventions rarely address the influences of food and beverage marketing with a specific focus on adults. This randomized controlled trial study investigated (1) whether media literacy education modifies adults' perceptions…
Descriptors: Health Promotion, Media Literacy, Food, Marketing
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Boulton, Christopher – Journal of Media Literacy Education, 2016
This essay explores how higher education's instrumentalist move away from the liberal arts tradition of learning by thinking and towards more vocational "experiential" approaches has implications for media literacy educators' career options, scholarly identities, and teaching strategies. Specifically, I consider my own negotiation of…
Descriptors: Media Literacy, Critical Theory, Case Studies, Higher Education
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Hallaq, Tom – Journal of Media Literacy Education, 2016
While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teenager who has not completed a driver's education course. The purpose of this study was to develop a valid and…
Descriptors: Media Literacy, Experimental Groups, Control Groups, Literacy Education
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Jocius, Robin – Journal of Media Literacy Education, 2013
This qualitative study explores how adolescent high school students in an AP English class used multiple forms of media (the internet, digital video, slide show software, video editing tools, literary texts, and writing) to respond to and analyze a contemporary novel, "The Kite Runner". Using a multimodal analysis framework, the author explores…
Descriptors: Adolescents, Writing (Composition), Video Technology, Literary Devices
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Ashley, Seth; Lyden, Grace; Fasbinder, Devon – Journal of Media Literacy Education, 2012
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…
Descriptors: Literacy Education, Media Literacy, Video Technology, Grounded Theory
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Gibbons, Damiana – Journal of Media Literacy Education, 2012
This critical, theoretical paper conceptualizes what determines an ethics for youth media production. Through discussions of media literacy, identity, and multimodality, I attempt to shift the question away from "What are the ethical ways in which youth use media?" toward the question "What are the ethics we have created as media literacy…
Descriptors: Media Literacy, Ethics, Literacy, Youth