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Download full textBegoray, Deborah L.; Banister, Elizabeth M.; Wharf Higgins, Joan; Wilmot, Robin – Journal of Media Literacy Education, 2015
This article presents qualitative research on young adolescents' abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for…
Descriptors: Gender Differences, Health, Media Literacy, Critical Literacy
