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Peer reviewedStevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1996
A survey of 375 businesses within the target area of a university's business school revealed attitudes about university relative to 19 institutional image criteria; and which university the businesses would recommend to students planning to major in specific business areas. Implications for defining and refining institutional image and for…
Descriptors: Business Administration Education, Community Attitudes, Higher Education, Institutional Characteristics
Peer reviewedStevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1993
In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…
Descriptors: Age Differences, Banking, Behavior Standards, Clergy
