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An Investigation into the Influential Factors That Impact Consumer Decision-Making among Prospective Online MBA Students
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Jeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Social Media's Use in Postgraduate Students' Decision-Making Journey: An Exploratory Study
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Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students
Attitudinal and Environmental Influences on Preferences for Undergraduate Business Courses.
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Winzar, Hume; Morley, Ray – Journal of Marketing for Higher Education, 1994
A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…
Descriptors: Business Administration Education, College Administration, College Bound Students, College Choice
Graduate Business Students: Factors That Differentiate Diverse Markets' Matriculating Decisions.
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Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1994
A study investigated the criteria used by graduate students to choose a business administration program. Findings indicate a significant relationship between students' selection criteria and personal background characteristics such as race (white, Hispanic, American Indian/Alaska Native, black, Asian American), citizenship status, and gender. (MSE)
Descriptors: Admission Criteria, Business Administration Education, College Administration, College Admission
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
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Coccari, Ronald L.; Javalgi, Rajshekhar G. – Journal of Marketing for Higher Education, 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…
Descriptors: Business Administration Education, College Administration, College Choice, College Students
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
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Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition