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Journal of Marketing for… | 2 |
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Allen, Lida Cherie | 2 |
Webb, Marion Stanton | 2 |
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Journal Articles | 2 |
Reports - Research | 2 |
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Administrators | 2 |
Practitioners | 2 |
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Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1994
A study investigated the criteria used by graduate students to choose a business administration program. Findings indicate a significant relationship between students' selection criteria and personal background characteristics such as race (white, Hispanic, American Indian/Alaska Native, black, Asian American), citizenship status, and gender. (MSE)
Descriptors: Admission Criteria, Business Administration Education, College Administration, College Admission
Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition