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Peer reviewedBingham, Frank G., Jr. – Journal of Marketing for Higher Education, 1996
A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…
Descriptors: College Administration, College Planning, Decision Making, Enrollment Projections
Peer reviewedQuigley, Charles J., Jr.; Bingham, Frank G., Jr.; Notarantonio, Elaine M.; Murray, Keith – Journal of Marketing for Higher Education, 1999
A survey of 303 potential college students and their parents found that high price and low price institutions are evaluated higher on quality attributes than are moderately priced institutions. Further, discounts (such as financial aid) were found to have little effect on the attendance decision. Implications for the pricing strategies used by…
Descriptors: College Bound Students, College Choice, Decision Making, Educational Quality
