Publication Date
In 2024 | 0 |
Since 2023 | 2 |
Since 2020 (last 5 years) | 5 |
Since 2015 (last 10 years) | 13 |
Since 2005 (last 20 years) | 24 |
Descriptor
Source
Journal of Marketing for… | 38 |
Author
Publication Type
Journal Articles | 38 |
Reports - Research | 30 |
Reports - Evaluative | 4 |
Opinion Papers | 3 |
Reports - Descriptive | 3 |
Information Analyses | 1 |
Tests/Questionnaires | 1 |
Education Level
Higher Education | 25 |
Postsecondary Education | 17 |
Audience
Administrators | 3 |
Practitioners | 3 |
Location
United Kingdom | 4 |
Australia | 3 |
Africa | 1 |
Bangladesh | 1 |
Brazil | 1 |
Canada | 1 |
China | 1 |
Hong Kong | 1 |
India | 1 |
Iran | 1 |
Malaysia | 1 |
More ▼ |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. – Journal of Marketing for Higher Education, 2013
While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…
Descriptors: Foreign Countries, College Students, Satisfaction, Gender Differences
Nguyen, Adam; Rosetti, Joseph – Journal of Marketing for Higher Education, 2013
Substantial discussion has been going on surrounding the potential negative consequences of a customer orientation in college education. A major concern stems from the ideological gap--the perceived differentiation between what the students want and the educators' view of what is in the best interests of the students. A key aspect of the…
Descriptors: Higher Education, Ideology, Interests, Undergraduate Students
Jowi, James Otieno – Journal of Marketing for Higher Education, 2012
Internationalization of higher education is now a reality, impacting on higher education across the world in different ways and leading to different consequences. It presents varied challenges, opportunities and even risks requiring equally varied responses from universities. African universities are also engulfed in this context and, in addition…
Descriptors: Higher Education, Foreign Countries, Knowledge Economy, Risk
Sharif, Khurram; Kassim, Norizan Mohd – Journal of Marketing for Higher Education, 2012
The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality orientation from a key users' perspective. Data…
Descriptors: Student Attitudes, Questionnaires, Likert Scales, Comparative Analysis
Akareem, Husain Salilul; Hossain, Syed Shahadat – Journal of Marketing for Higher Education, 2012
Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of existing students. Principle component analysis was…
Descriptors: Universities, Private Colleges, Educational Quality, Foreign Countries
Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia; Kleinowski, Hamilton – Journal of Marketing for Higher Education, 2012
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management…
Descriptors: Cultural Context, Higher Education, Trust (Psychology), Student Attitudes
Goatman, Anna; Medway, Dominic – Journal of Marketing for Higher Education, 2011
Anyone interested in the future or current state of undergraduate education would gain something from picking up a slim-volumed and rather dull-looking book entitled "Scholarship reconsidered: Priorities of the professoriate" by American academic, Ernest Boyer. In a matter of only 81 pages, Boyer delivers a critically damning assessment…
Descriptors: Undergraduate Study, College Faculty, Foreign Countries, Business Education
Gruber, Thorsten; Reppel, Alexander; Voss, Roediger – Journal of Marketing for Higher Education, 2010
Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…
Descriptors: Foreign Countries, Higher Education, Student College Relationship, Purchasing
Moorer, Cleamon, Jr. – Journal of Marketing for Higher Education, 2007
The landscape of higher education is more competitive now than ever before. Colleges and universities are changing and refocusing their identity, missions, and strategic visions to better serve students, prospective students, partners, and other external constituencies. As a result, many colleges and universities have changed their name to…
Descriptors: Universities, Organizational Change, College Faculty, Participation
Peer reviewed
Joseph, Matthew; Joseph, Beatriz – Journal of Marketing for Higher Education, 1997
A survey of 144 New Zealand employers of business administration graduates found the respondents did not believe business graduates and their educational institutions were performing at the level employers desire. Results indicate institutions should concentrate on incorporating employer-desired content into courses, maintaining communication with…
Descriptors: Business Administration Education, College Faculty, Course Content, Curriculum Development
Peer reviewed
DiLorenzo-Aiss, Janet; Dion, Paul – Journal of Marketing for Higher Education, 1996
A Fordham University (New York) initiative to internationalize its undergraduate business curriculum is described. The curriculum development project, designed to both stem declining enrollment and make the curriculum more relevant to business needs, included student surveys, grant proposal preparation, assessment of local program competition,…
Descriptors: Business Administration Education, Case Studies, College Faculty, College Outcomes Assessment
Peer reviewed
McElreath, David Hughes; And Others – Journal of Marketing for Higher Education, 1996
A survey of 55 full-time faculty at Southeast Missouri State University examined the relationship between perceived work environment, particularly factors most frequently identified as variables influencing job satisfaction, and overall job satisfaction. Results showed a healthy faculty attitude toward the institution and its mission and positive…
Descriptors: College Administration, College Faculty, Full Time Faculty, Higher Education
Peer reviewed
Shank, Matthew D.; And Others – Journal of Marketing for Higher Education, 1996
A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…
Descriptors: Academic Advising, College Administration, College Faculty, College Students
Peer reviewed
Kaynama, Shohreh A.; Smith, Louise W. – Journal of Marketing for Higher Education, 1996
A study found that using consumer behavior and decision models to guide students to a major can be useful and enjoyable for students. Students consider many of the basic parameters through multi-attribute and decision-analysis models, so time with professors, who were found to be the most influential group, can be used for more individual and…
Descriptors: Academic Advising, Behavior Patterns, College Administration, College Faculty
Peer reviewed
Siu, Wai-sum – Journal of Marketing for Higher Education, 1996
Nineteen marketing faculty and administrators in China ranked 10 universities offering business administration education and indicated their criteria. Results of the rankings and evaluative criteria are presented, and implications for marketing education in China discussed. It was found that most respondents were more concerned about input…
Descriptors: Business Administration Education, Change Strategies, College Administration, College Faculty