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A Future for Undergraduate Education in UK Business Schools?
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Goatman, Anna; Medway, Dominic – Journal of Marketing for Higher Education, 2011
Anyone interested in the future or current state of undergraduate education would gain something from picking up a slim-volumed and rather dull-looking book entitled "Scholarship reconsidered: Priorities of the professoriate" by American academic, Ernest Boyer. In a matter of only 81 pages, Boyer delivers a critically damning assessment…
Descriptors: Undergraduate Study, College Faculty, Foreign Countries, Business Education
The Non Business Doctorate in the College of Business: Terminal Scholar or Transitory Staff?
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Walle, Alf H. – Journal of Marketing for Higher Education, 1990
The American Assembly of Collegiate Schools of Business (AACSB) has liberalized its employment and evaluation standards for business administration faculty with doctorates from nonbusiness disciplines. The guidelines are examined and interpreted for use by deans who must make employment decisions and counsel these faculty concerning their status.…
Descriptors: Administrative Policy, Business Administration Education, College Administration, College Faculty
Is the Marketing Concept Unacceptable for Application in the Classroom?
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Bruner, Gordon C. II – Journal of Marketing for Higher Education, 1993
It is argued that the marketing concept should be applied to the student-teacher interaction in colleges and universities, focusing on marketing's consumer orientation, whereby the exchange process is driven by the desire of one party to satisfy the needs of the other. Relevant marketing mix variables are outlined. (MSE)
Descriptors: Classroom Communication, College Faculty, College Students, Consumer Economics