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Peer reviewedBonnici, Joseph L.; Reddy, Allan C. – Journal of Marketing for Higher Education, 1993
College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…
Descriptors: Business Administration Education, College Outcomes Assessment, Competition, Departments
