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Direct linkAl-Fattal, Anas; Ayoubi, Rami – Journal of Marketing for Higher Education, 2013
This paper aims at exploring student needs and motives to pursue higher education in Syria. Based on the model of student buyer behavior developed by Kotler and Fox in 1995, the study focuses on the first step of this model, so-called motives. The study results are based on qualitative data collected by means of semi-structured styles of…
Descriptors: Student Needs, Student Educational Objectives, Motivation, Higher Education
