Publication Date
In 2024 | 0 |
Since 2023 | 16 |
Since 2020 (last 5 years) | 63 |
Since 2015 (last 10 years) | 122 |
Since 2005 (last 20 years) | 268 |
Descriptor
Source
Journal of Marketing Education | 291 |
Author
Publication Type
Journal Articles | 291 |
Reports - Research | 180 |
Reports - Descriptive | 66 |
Reports - Evaluative | 42 |
Tests/Questionnaires | 15 |
Information Analyses | 9 |
Education Level
Higher Education | 275 |
Postsecondary Education | 154 |
Adult Education | 3 |
High Schools | 1 |
Audience
Teachers | 2 |
Location
Australia | 11 |
United States | 11 |
United Kingdom | 9 |
New Zealand | 5 |
Canada | 4 |
India | 4 |
China | 3 |
Mexico | 3 |
Asia | 2 |
California | 2 |
Ethiopia | 2 |
More ▼ |
Laws, Policies, & Programs
Assessments and Surveys
Defining Issues Test | 1 |
Learning Style Inventory | 1 |
Myers Briggs Type Indicator | 1 |
National Survey of Student… | 1 |
What Works Clearinghouse Rating
Syrdal, Holly A.; Vander Schee, Brian A.; VanMeter, Rebecca A.; Woodroof, Parker J. – Journal of Marketing Education, 2023
Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal…
Descriptors: Undergraduate Students, Graduate Students, Business Administration Education, Marketing
Cummins, Shannon; Johnson, Jeff S. – Journal of Marketing Education, 2023
Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169…
Descriptors: Case Method (Teaching Technique), Teamwork, Time Management, Critical Thinking
Jaskari, Minna-Maarit; Syrjälä, Henna – Journal of Marketing Education, 2023
In this article, we examine the linkage between students' game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters of students that vary in terms of their game-motivational bases and views on gamification elements.…
Descriptors: Marketing, Game Based Learning, Undergraduate Students, Student Attitudes
Berezan, Orie; Krishen, Anjala S.; Garcera, Sara – Journal of Marketing Education, 2023
Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of learning. It investigates the relationship between learning outcomes and the reflective journaling…
Descriptors: Journal Writing, Learner Engagement, Technology Uses in Education, Outcomes of Education
Blijlevens, Janneke – Journal of Marketing Education, 2023
Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and…
Descriptors: Marketing, Teaching Methods, Design, Guidelines
Beuk, Frederik; Weidner, Kelly L.; Houser, Lauren M. – Journal of Marketing Education, 2023
This research is one of the first Intent to Pursue a Sales Career (ITPSC) studies to link intent to actual student behavior. In addition, this study systematically revisits the validity and reliability of the ITPSC-scale and its associated antecedents. Based on partial least square analysis, we find support for the validity and reliability of the…
Descriptors: Marketing, Validity, Ethics, Sales Occupations
Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain – Journal of Marketing Education, 2023
Multimodal learning via the use of smart devices, online social interactions, and intuitive communication platforms are fundamentally changing teaching and learning settings. Consequently, educators face unique challenges around student engagement as learners increasingly look to the use of technology-enabled activities for meaningful…
Descriptors: Marketing, Story Telling, Teaching Methods, Learner Engagement
Lindsay, Sophie; Wagstaff, Peter; Jevons, Colin; Cruz, Angela Gracia B. – Journal of Marketing Education, 2023
Teamwork skills are important contributors to classroom learning outcomes and graduate employability. Although much has been reported in the literature about the components and characteristics of effective marketing student teams, less is known about how such knowledge is conceptualized and cultivated by frontline marketing instructors. This study…
Descriptors: Marketing, Teamwork, Correlation, Business Administration Education
Riedel, Aimee S.; Beatson, Amanda T.; Gottlieb, Udo – Journal of Marketing Education, 2023
This paper reports on a systematic review into inclusivity and diversity in the higher education marketing discipline. Thirty-one studies met the inclusion criteria and are analyzed to identify the inclusion and diversity identities that have been studied, synthesize strategies that have been identified as successful in supporting inclusion and…
Descriptors: Inclusion, Diversity, Marketing, Higher Education
Bacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; Paul, Pallab – Journal of Marketing Education, 2023
Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…
Descriptors: Marketing, Teaching Methods, Costs, Comparative Analysis
Oyedele, Adesegun; Goenner, Emily; Alba Aguilar, Maria Guadalupe; Scarlett, Robert H. – Journal of Marketing Education, 2023
The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…
Descriptors: Experiential Learning, Marketing, Teaching Methods, Computer Simulation
Neill, Stern; Bieraugel, Mark – Journal of Marketing Education, 2023
Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by "outside-the-brain" resources. By examining venture concept ideation, this study captures the ideation-environment relationship using experience…
Descriptors: Concept Formation, Entrepreneurship, Business Administration Education, Marketing
McCartan, Aodheen; Cummins, Darryl; Morgan, Margaret; Joseph-Richard, Paul – Journal of Marketing Education, 2023
Despite recognition of Entrepreneurial Marketing's (EM) growing global importance, Entrepreneurial Marketing Education (EME) is relatively under-researched. Applying the concept of autonomous motivation, this article proposes that EME might offer a more valuable learning experience for students and their future employers as compared with either…
Descriptors: Student Motivation, Student Participation, Entrepreneurship, Marketing
Marin, Alejandra; Parvatiyar, Atul; Mitchell, Ronald K.; Villegas, Dino – Journal of Marketing Education, 2023
Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcomes in utilizing a multi-stage, multi-course, and multi-semester capstone integrative project to teach entrepreneurial marketing (EM) of early-stage technologies. Herein we explain concepts…
Descriptors: Entrepreneurship, Marketing, Business Administration Education, Capstone Experiences
Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, Elizabeth M.; Graham, Edith – Journal of Marketing Education, 2023
This article investigates entrepreneurial marketing (EM) and use of business recovery frameworks within experiential learning cycles (ELC)s to investigate post-COVID learning techniques during the learning process. Three distinct post-graduate learner cohorts took part in the study consisting of part-time MBA entrepreneurs from the United Kingdom,…
Descriptors: Entrepreneurship, Marketing, Business Administration Education, Foreign Countries