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Direct linkGrow, Nathaniel – Journal of Legal Studies Education, 2020
Trademarks represent an important driver of firm profitability and brand awareness and, as such, are of growing interest to many business students. This article presents an exercise that can be used to introduce both undergraduate and graduate-level business students to the federal trademark registration process, while providing students with…
Descriptors: Business Administration Education, Law Related Education, College Instruction, Class Activities
