Purpose: In College Learning for the New Global Century, the National Leadership Council of Liberal Education and America's Promise (LEAP) argue for a liberal education for all students because "(i)n an economy fueled by innovation, the capabilities developed through a liberal education have become America's most valuable economic asset." (LEAP, 2007). The Business for a Better World Center and the School of Business at George Mason University endorse this view and have applied the liberal education approach to the study of business. This paper aims to explore the current environment of business education, the role of liberal education and the school's programs and their benefits. Design/methodology/approach: This paper relies on a case-study approach. Findings: In this paper, the authors explore how George Mason University's School of Business brings a liberal education approach to business education and draws on a combination of high impact practices, such as first-year seminars, common intellectual experiences, learning communities, collaborative assignments, undergraduate research, community-based learning, internships, capstone courses and projects and diversity and global learning (Kuh, 2008). Mason's experience demonstrates the feasibility and benefits of this integration. Originality/value: This case study provides unique insight into how business schools can integrate a liberal education approach into business education with successful results. As such, the paper contributes to the growing body of research on the benefits of liberal arts and business education models as a means of addressing global goals and provides a valuable case study to understand better the necessity of integrative, interdisciplinary learning.