This article investigates efforts by a small regional university without a geography department to incorporate geography into its general education curriculum as part of a "quality enhancement" process mandated by its accreditor. Drawing on interviews and surveys of students and faculty, we highlight lessons learned that may be useful for institutions considering similar changes--including the importance of valuing disciplinary expertise, addressing faculty contingency, and engaging with existing research on geographic education and pedagogy. The initiative, while limited in significant ways, also suggests opportunities for advocates of geography to engage with agendas around general education reform and accreditation.