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Direct linkCownie, Fiona – Journal of Further and Higher Education, 2020
Commitment and word-of-mouth communication are important relational ideas: commitment a central and defining aspect of relationships; word-of-mouth a key relational outcome. This research examines the relationship between commitment and word-of-mouth communication within the context of higher education. The study tests a new conceptual framework…
Descriptors: Foreign Countries, Undergraduate Students, Student Motivation, Interpersonal Communication
