Focuses on the implications of the increased complexity, diversity, and uncertainty of the future in relation to marketing Extension Education. (JOW)

The author lists four goals in teaching marketing to farmers: Change the farmers' attitudes about marketing; encourage them to plan their marketing and integrate it with the production, financing, and risk-bearing aspects of their business; get their marketing into a decision-making context; and help them monitor their progress. (CT)

Promotion of innovations is enhanced by understanding market segments and their different needs. The Innovativeness-Stages matrix is a way of identifying market segments by their receptiveness to innovation and stage in the adoption process. (SK)

Includes four articles: "Estimating Economic Impacts of Programming: A Case Study of Forestry" (Marcouiller et al.); "Aquaculture Opportunities" (Snyder); "Starting a County Agricultural Marketing Program" (Vossen); and "A Multidisciplinary Model for Industry Support: Program Redirection Creates Missouri Textile…

This special section features research concluding that volunteers find the time because they believe they have more time to help (Rowland); an extension program using volunteer master teachers (Feather); use of volunteer marketing professionals (Fromer); retaining volunteers through leadership training (Balliette, Smith); "problem" volunteers and…