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Direct linkYocco, Victor S.; Bruskotter, Jeremy; Wilson, Robyn; Heimlich, Joseph E. – Journal of Environmental Education, 2015
Effectively communicating environmental issues to motivate visitors' behavior is critical for zoos to accomplish their missions. We examined the relationship between zoo visitors' environmental concern and agreement with messages framed by environmental concern. Findings from two zoos (N = 298; N = 400), using two message formats, provided nearly…
Descriptors: Recreational Facilities, Animals, Environmental Education, Audiences
