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Direct linkYocco, Victor S.; Bruskotter, Jeremy; Wilson, Robyn; Heimlich, Joseph E. – Journal of Environmental Education, 2015
Effectively communicating environmental issues to motivate visitors' behavior is critical for zoos to accomplish their missions. We examined the relationship between zoo visitors' environmental concern and agreement with messages framed by environmental concern. Findings from two zoos (N = 298; N = 400), using two message formats, provided nearly…
Descriptors: Recreational Facilities, Animals, Environmental Education, Audiences
Bixler, Robert D.; Joseph, Stephanie L.; Searles, Vicki M. – Journal of Environmental Education, 2014
Zoos embrace docents/volunteers as a means of interpreting the threats to wildlife and biodiversity to visitors. To accomplish this, zoos provide docents' education, training, and work experience. Docents themselves also engage in solitary and social wildlife experiences outside of their volunteer obligations. This study examined what motivates…
Descriptors: Volunteers, Recreational Facilities, Wildlife, Conservation (Environment)
