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Content Generation and Social Network Interaction within Academic Library Facebook Pages
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Witte, Ginna Gauntner – Journal of Electronic Resources Librarianship, 2014
The use of Facebook to share resources and engage patrons continues to gain acceptance within academic libraries. While many studies have analyzed the types of content academic libraries share on Facebook, there has not yet been a full examination of how this content is generated. This article examined the posting methods, the user responses, and…
Descriptors: Academic Libraries, Social Networks, Web Sites, Methods