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Direct linkCheon, Jongpil; Crooks, Steven; Inan, Fethi; Flores, Raymond; Ari, Fatih – Journal of Educational Multimedia and Hypermedia, 2011
This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further…
Descriptors: Multimedia Instruction, Educational Technology, Visual Stimuli, Auditory Stimuli
