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Download full textBrown, Ron T.; Albright, Kendra S. – Journal of Education for Library and Information Science, 2013
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two…
Descriptors: Information Science Education, Skill Development, Educational Needs, Publicity
