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Crutchfield, Tammy Neal – Journal of Education for Business, 2017
Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…
Descriptors: Service Learning, Required Courses, Marketing, Business Administration Education