University students' latent attitudes toward capitalism were quantified and used to predict self-reported cheating behaviors. Results suggest that the relationship between student academic dishonesty and attitudes toward capitalism are complex. Students indicating a strong degree of risk aversion are less likely to report cheating behaviors. Students demonstrating a preference for equality over efficiency, while no more likely to be cheaters, may cheat more often. Efficiency-minded students do not appear to be more likely to cheat, but may engage in fewer instances of cheating. Implications for curriculum development in economics and business programs are discussed.