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Robinson, David F. – Journal of Applied Research for Business Instruction, 2016
This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning…
Descriptors: Experiential Learning, Business Administration Education, Retailing, Consultants