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Snyder, Lisa Gueldenzoph; Shwom, Barbara – Journal of Applied Research for Business Instruction, 2011
Most business communication classes teach students to use a writing process to compose effective documents. Students practice the process by applying it to various types of writing with various purposes-reports, presentations, bad news letters, persuasive memos, etc. However, unless students practice that process in other contexts outside of the…
Descriptors: Business Education, Communication Skills, Speech Communication, Writing Processes
Roach-Duncan, Joy – Journal of Applied Research for Business Instruction, 2010
In recent times experiential learning attempted to assist student development in almost every field. More specifically regarding business studies, instructors have used experiential learning projects in a variety of ways, depending upon the business function. The described learning project progression holds the potential to be useful to…
Descriptors: Undergraduate Students, Business Communication, Research Methodology, Experiential Learning