Faculty and students may benefit from using a well-designed instrument to meet the objectives of both institutional assessment requirements and direct student learning in the discipline. This paper discusses how accounting rubrics can be used to evaluate and assess student learning by providing an organized approach to determine student success on learning outcomes. In addition to its benefits in the assessment aspect of the assurance of learning process, rubrics can be a useful tool in guiding students to improve their learning by focusing on important criteria that will be measured. This paper provides an overview of recent research on rubrics, including the development of rubric designs focusing on critical and integrative thinking and communications skills. The paper includes a holistic rubric design used by the authors in accounting courses and illustrates ways in which scoring can be used to satisfy both the principles of assessment and student feedback in the learning process.