Three experiments investigated the impact of anchors on students' estimates of personal alcohol consumption to better understand the role that this form of bias might have in social norm intervention programs. Experiments I and II found that estimates of consumption were susceptible to anchoring effects when an open-answer and a scale-response…

Intercept surveys were conducted with 149 college students each asked to record their alcohol consumption for the previous two weeks using the Timeline Follow-back (TLFB method). Immediately following completion of the pretest TLFB alcohol survey the students were presented with brief educational information defining what constitutes one standard…

Surveyed 121 undergraduates on their alcohol use. Respondents indicated that if they were having an alcohol or drug problem, they would turn to a friend for help. Students who belonged to two or more college organizations were found to have light to moderate drinking patterns. Suggests strategies for deterring misuse of alcohol. (Author/NB)

Compared differences in drinking attitudes and behaviors between participating and non-participating students in voluntary alcohol education program. Survey results from 107 students who had participated in the program and from 326 students who had not participated revealed that participating students exhibited healthier drinking attitudes and…

Examined the validity of the knowledge-attitudes-behavior model of alcohol consumption with a group of first-time, full-time college students (N=432) at the State University of New York at Buffalo. Asserts that there is a relationship between people's knowledge about alcohol, their attitudes concerning alcohol, and their behavior relating to…

When given a "blind" taste test prior to a party, college students (N=137) showed no clear preference for Budweiser beer, Bud Light, or low-alcohol beer, but later drank significantly less low-alcohol beer. It was concluded that without improved marketing intervention, low-alcohol beer will not impact on drunk driving among college…

Surveyed drinking patterns and problem-related behavior of 534 college students. Modified Norris-Dodder Neutralization Scale for juvenile delinquency to measure orientations toward drinking. Results indicated that greater acceptance of neutralizations related consistently to greater quantity and frequency of drinking as well as to more…

Examined relationship between knowledge, attitudes, and behavior toward alcohol among resident assistants and residence hall students at midwestern university. Found no statistically significant difference between assistants and students. Data revealed statistically significant relationship between students' knowledge, attitudes, and behavior…

Assesses changes in student knowledge of and patterns related to drinking. Using data collected from college students visiting Daytona Beach, Florida, during spring break, found that trends toward increased consumption of alcoholic beverages among college students which occurred prior to 1981 have now stabilized and are beginning to reverse…

Surveyed college students (N=272) and convicted DWI offenders (N=261). The results revealed that DWI offenders tend to drink in their own home, alone, and to relieve stress; whereas college students are more likely to drink at a party, for the enjoyment of taste, and to get drunk. (JAC)

Surveyed college students (N=688) from two universities to examine variables related to drinking, i.e., peer pressure, social ease, and desire to refrain from drinking. Results show class standing and gender to be variables affecting resistance to pressure to drink (RPD). Presents preventive strategies for university administrators. (BH)

Describes treatment methods designed to teach self-help skills to the abusive drinker, i.e., assertiveness training, muscle relaxation, and academic survival groups. A literature review shows a drinking problem among college students. Reasons given for excessive drinking were to relieve anxiety, to feel good, and to enhance sociability. (Author/BH)

Reports the impact of a two-theme, multimedia responsible alcohol use campaign for a college campus. Measures of awareness of campaign themes included interviews, unobtrusive observation, and a mailed survey. Results showed that the campaign affected student awareness of responsible alcohol use themes. (Author/BH)

Reviews the issues of college students' drinking. Outlines reasons for students' drinking and suggests ways of decreasing students' alcohol abuse. Supports alcohol abuse awareness and prevention programs on campuses. (ABB)