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Bass, Ellen J.; Bruce, Susan E.; Lee, Douglas W. – Journal of Alcohol and Drug Education, 2013
To combat hazardous drinking during 21st birthdays, a health-focused
birthday card was mailed to 2,380 college students who later completed an online instrument to assess the campaign's impact. Students reported drinking more during their 21st birthday celebrations than on a typical weekend night. Men consumed more drinks, reached higher estimated…
Descriptors: Drinking, Intervention, Birth, Health Behavior
Foster, Holly A.; Bass, Ellen J.; Bruce, Susan E. – Journal of Alcohol and Drug Education, 2011
High-risk drinking remains an issue on college campuses. Limited research focuses on drinking associated with single events where students are encouraged to drink a predetermined amount of alcohol. Fourth-year undergraduate students (N=1,205) completed a survey about motivation, behaviors and perceptions surrounding participation in a practice…
Descriptors: Undergraduate Students, Campuses, Drinking, Risk