Purpose: This study aimed to uncover the values that underlie farmers' strategic choices for business development. In particular, we uncovered farmers' values related to business development through farm diversification and compared these with values regarding business development through non-diversified farm activities. Methodology: We considered…

Purpose: This article aims to contribute to building an understanding of how social media may support farmers in transition to a more sustainable agriculture. Methodology: We used a questionnaire survey and in-depth interviews with farmers concerned with sustainability issues to characterize the diversity of their social media (SM) uses and user…

Purpose: We studied innovation processes in agriculture and nutrition to discuss a scaling approach that encompasses the technical, institutional, and behavioral dimensions of change. Approach: To understand dynamics across these dimensions, we analyzed farmers' innovation processes through two analytical lenses: farmer-centered and structural.…

Purpose: To explore young peoples' motivation for engaging in agricultural education. Autonomous and controlled forms of extrinsic and intrinsic regulation are discussed regarding young peoples' decision to pursue an agricultural education. Design/methodology/approach: A qualitative research approach was applied comprising of purposive and…

Purpose: This paper examines the challenges of implementing Farmer Learning Videos (FLV) in Rural Advisory Services (RAS) through a holistic approach. Our study focuses on a clear theoretical and managerial question - how do RAS manage FLV that does not easily fit into traditional models? Design/methodology/approach: The research collected data…

Purpose: Multiple value chain challenges confront smallholder farmers, which necessitate context-specific solutions. Family resources, such as information and production inputs, are valuable assets for farmers. When properly used, farmers' family resources can help them in learning how to address value chain challenges. Yet, the learning in rural…

Purpose: End-user participation is often encouraged to promote the uptake of Digital Livestock Technologies (DLTs). However, managing participation during DLT development can be challenging. We explore how participation decisions can impact end-users' engagement and attitudes towards the process, before suggesting strategies for improved…

Purpose: To advance understanding about the way endogenous knowledge on mangrove swamp rice (MSR) farming is transmitted, reinvented and negotiated between generations and highlight the implications this has for R4D. Design/Methodology/Approach: Long-term qualitative research using an ethnographic approach, technography and biographies of farmers.…

Purpose: We sought to determine the perceived importance and development of agricultural students' employability skills, and the factors and experiences that influence their development. Design/Methodology/Approach: We used a cross-sectional survey research design and conducted a census of Texas A&M University College of Agriculture and Life…

Purpose: To explore smallholder farmers' decision-making for climate adaptation in the mountainous areas of Central Vietnam, in order to target extension efforts. Design/Methodology/Approach: The study focussed on Th?a Thiên-Hu? province, utilising commune meetings, key informant interviews and a survey of 302 households as data collection…

Purpose: To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension. Methods: A two-phase mixed methods approach consisting of a pre-COVID online survey of farmers (n = 221), farmer telephone interviews (n = 60) and in-person focus groups of farmers (n = 4) followed by an analysis of how…

Purpose: This study explores whether farmers across England believe that advice on diffuse water pollution from agriculture (DWPA) which is currently provided for free at the point of delivery is credible, relevant, and legitimate ('CRELE') enough to justify paying towards. Methodology: A mixed-methods study consisting of an online questionnaire…

Purpose: Different forms of social learning have been explored to act as complements to conventional extension services. This paper examines the possibility of using vocational training to high school students who in turn transfer information to their parents. Design/Methodology/approach: We conduct a randomized control trial in nine communities…

Purpose: Facilitation of learning enhances innovation through overcoming innovation barriers and supporting learning outcomes. However, little is known about how public Extension and Advisory Services (EAS) facilitate learning to help adapt to particular climate stressors. This article investigates the role of public EAS in facilitating learning…

Purpose: Farmers experience poor health outcomes and are considered 'hard to reach'. Agricultural advisors ('advisors') are uniquely positioned to support and signpost farmers on health issues. This paper explores the acceptability and terms of reference of a potential health role for advisors, and offers key recommendations for developing a…